In recent years, an increasing amount of emphasis is being placed on the “experience” rather than the material goods. For example, while Airbnb started as a platform for people around the world to offer their homes to guests, it has now expanded into a one-stop-shop for homes, activities, and unique experiences people may want to have when visiting a city. Other companies and organizations have also shifted their focus to more experience-oriented business models.

As marketers, it’s important for us to keep up with this trend. Check out some helpful statistics illustrated by FastCompany: